Since Levi's rates very high on both Brand Strength and Brand Stature, on the BAV Power Grid Levi's should occupy the Leadership Position.
1. Differentiation: From updating classics with the latest finishes, fabrications and colors, to reinventing five-pocket jeans, Levi's is always creating new, innovative products. Levi's rates high on Differentiation.
2. Relevance: Levi Strauss & Co. has sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Levi's has a high relevance.
3. Esteem: Levi's markets its products under leading brand names that are among the most successful apparel brands in the world. Levi's ranks high on Esteem.
4. Knowledge: Levi's brand is one of the most widely recognized brands in the history of the apparel industry. Levi's rates high on Knowledge.
1. Differentiation: Differentiation is the ability for a brand to stand apart from its competitors. Bisleri stresses a lot on safety, ensured with its safety seal which is not possible to break and reseal. Moreover is is cheaper than its competitors like Aquafina, Himalaya etc. It is moderately high in differentiation.
2. Relevance: Relevance is the actual and perceived importance of the brand to a large consumer market segment. This gauges the personal appropriateness of a brand to consumers and is strongly tied to household penetration. Bisleri has very high relevance. The bottled water industry in India is growing at the rate of 40 % every year and is the fastest growing industry in the beverage sector.
3. Esteem: Esteem is the perceived quality and consumer perceptions about the growing or declining popularity of a brand. Bisleri has been awarded the Reader’s Digest ‘Most Trusted Brand’ twice. Bisleri carries high esteem.
4. Knowledge: Knowledge is the extent of the consumer’s awareness of the brand and understanding of its identity. Bisleri, since its inception has become a name synonymous with safe drinking water. People use the word Bisleri and Mineral Water interchangeably. Therefore Bisleri ranks high on Knowledge.
Since Bisleri rates very high on both Brand Strength and Brand Stature, on the BAV Power Grid Bisleri should occupy the Leadership Position.